WE DARE TO GO BEYOND
LA MODA was founded in 1986. What began as a small family business has become today a benchmark in premium women’s fashion business. From the start it distinguished itself with handy craftsmanship and richness in detail, perfect for women who want to stand out. Headquartered in Criciúma with a structure of over 15,000 square meters, it has over 850 direct and 2,000 indirect professionals, whose main purpose is to bring emotion to people’s lives.
OUR PLACE IS A STEP AHEAD
We strive to use the best and most modern practices. Focused on our purpose, we have created a strong emotional connection with our consumers, enabling their access to luxury. We continue to enhance our presence, always in search of new markets to expand.
By 2020 we will have brought closer together luxury and people. Our consumers will have access to a new form of expression and we will be their major provider.
To bring emotion to people’s lives.
Our values are our non-negotiable principles. A genuine choice. We believe we can do the ordinary in a totally different and extraordinary way. The La Moda Spirit guides our actions and, based on it, we make our decisions.
1986 – IN NOVA VENEZA / SC, THE FIRST BRAND OF THE COMPANY WAS BORN: LA MODA BAMBINI, FOCUSING ON THE CHILDRENS FASHION SEGMENT. THE DISTINCTION OF PRODUCTS IS THE CRAFTSMANSHIP WITH RICH PARTS IN DETAIL.
THE 90S – IN SEARCH OF EXPANDING BEYOND THE BORDERS OF THE SOUTH, LA MODA BAMBINI EXPOSES ITS PRODUCTS IN SAO PAULO.
1999 – TO ACCOMMODATE THE PRODUCTION OF THE BRAND, THE COMPANY GAINS NEW FACILITIES IN NOVA VENEZA / SC.
2006 – LA MODA REINVENTS ITSELF AND THUS LANÇA PERFUME BRAND IS BORN.
2007 – THE ACTIVITIES OF LA MODA BAMBINI ARE CLOSED TO FOCUS ALL EFFORTS ON NEW DESIGNER.
2009 – GRAND OPENING OF THE FIRST LANÇA PERFUME STORE, IN BALNEÁRIO CAMBORIÚ / SC.
2010 – TOP INTERNATIONAL MODELS ARE NOW STARRING IN LANÇA PERFUME CAMPAIGNS.
2012 – THE GOAL OF COMPLIANCE IS TO SELL 1 MILLION PIECES IN ONE YEAR. SENDING THE MILLIONTH AND ASKING THE SHOPKEEPER TO MAKE IT KNOWN AS “THE MILLION EVENT”. GRAND OPENING OF THE NEW MANUFACTURING COMPLEX IN CRICIUMA / SC. MODERN AND ARCHITECTURAL REFERENCES IN THE CONCEPT MANAGEMENT WITHOUT DOORS, THE STRUCTURE HAS AN INDOOR LANÇA PERFUME STORE EXCLUSIVE FOR PROFESSIONALS, RESTAURANT, CAFETERIA, CLINIC, LOCKER ROOMS AND LIVING AREA.
2013 – WITH THE OPENING OF NEW STORES, THE RETAIL BEGINS ITS EXPANSION.
2014 – START OF EXPANSION OF THE MANUFACTURING COMPLEX.
2015 – LA MODA WILL CLOSE THE YEAR WITH 18 LANÇA PERFUME STORES IN MAJOR CITIES.